{"id":5428,"date":"2021-06-16T19:19:29","date_gmt":"2021-06-16T17:19:29","guid":{"rendered":"https:\/\/verasturies.com\/?p=5428"},"modified":"2021-06-16T19:19:31","modified_gmt":"2021-06-16T17:19:31","slug":"los-cosecheros-protagonistas-de-la-campana-de-la-dop-sidra-de-asturias","status":"publish","type":"post","link":"https:\/\/verasturies.com\/ast_ast\/los-cosecheros-protagonistas-de-la-campana-de-la-dop-sidra-de-asturias\/","title":{"rendered":"Los cosecheros, protagonistes de la campa\u00f1a de la DOP Sidra d'Asturies"},"content":{"rendered":"<p>Esti mi\u00e9rcoles present\u00f3se, na see del Conseyu Regulador (Villaviciosa), la campa\u00f1a de branu de la Denominaci\u00f3n d'Orixe Protexida Sidra d'Asturies. Un a\u00f1u m\u00e1s, la entid\u00e1 apost\u00f3 pola mesma imaxe y eslogan, que'l so oxetivu ye animar, tantu a asturianos como turistes, al consumu d'esti productu ellabor\u00e1u con mazana 100% asturiana.<\/p>\n\n\n\n<p>La campa\u00f1a para la promoci\u00f3n de la DOP Sidra d'Asturies da voz a los protagonistes del mundu rural: los cosecheros. Al travi\u00e9s la so imaxe, el Conseyu Regulador apela a la responsabilid\u00e1 del consumidor na so elecci\u00f3n de les sidres que demanda, inform\u00e1ndo-yos sobro la importancia que pal campu asturiano tien consumir esti tipu de sidra. Pa esti fin, la campa\u00f1a apuesta por caltener les pr\u00e1ctiques culturales acomu\u00f1aes a la producci\u00f3n de mazana y al caltenimientu del paisaxe rural.<\/p>\n\n\n\n<p>Luis Arrontes (Arrontes &amp; Barrera), responsable del dise\u00f1u, defini\u00f3 esta campa\u00f1a como \u201cgarant\u00eda de repercusi\u00f3n\u201d. \u201cLa xente f\u00edxolo so. Reflexa perbi\u00e9n l'autenticid\u00e1 del productu al travi\u00e9s de el productores y la mazana\u201d, argument\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-1024x576.jpeg\" alt=\"\" class=\"wp-image-5430\" width=\"620\" height=\"348\" srcset=\"https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-1024x576.jpeg 1024w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-300x169.jpeg 300w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-768x432.jpeg 768w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-1536x864.jpeg 1536w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-16x9.jpeg 16w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-1200x675.jpeg 1200w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2-585x329.jpeg 585w, https:\/\/verasturies.com\/wp-content\/uploads\/2021\/06\/Foto-2.jpeg 1600w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Pela so parte, Pilar de la Cuesta (Impact 5), responsable de promoci\u00f3n en medios, esplic\u00f3 la fueya de ruta d'esta promoci\u00f3n. \u201cUn a\u00f1u m\u00e1s, apostemos polos soporte d'esterior (mupis, marquesines, valles publicitaries, etc.) nes principales ciudaes y pueblos. Tami\u00e9n, vamos faer promoci\u00f3n en radiu, televisi\u00f3n, peri\u00f3dicos y redes sociales. Tou ello hasta'l 30 de setiembre\u201d, concluy\u00f3.<\/p>\n\n\n\n<p>El presidente del Conseyu Regulador de la DOP Sidra d'Asturies, Guillermo Guisasola, apel\u00f3 a la emoci\u00f3n que-y esprende esta campa\u00f1a. \u201cSi\u00e9ntome bien arguyosu de que los cosecheros s\u00edan los protagonistes. Una vegada m\u00e1s, volvemos pidi-yos a los asturianos que s'alcuerden de n\u00f3s por que pidan sidra d'Asturies\u201d. Bego\u00f1a L\u00f3pez, directora xeneral de Desenvolvimientu Rural ya Industries Agraries, calific\u00f3 con \u201cun diez\u201d la campa\u00f1a y deseya que \u201cla mazana siga faci\u00e9ndose escuchar\u201d, porque, al so xuiciu, representa \u201cemotivid\u00e1, tradici\u00f3n y futuru d'Asturies\u201d. \u201cDende'l Gobiernu vamos siguir sofitando\u201d, concluy\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este mi\u00e9rcoles se present\u00f3, en la sede del Consejo Regulador (Villaviciosa), la campa\u00f1a de verano de la Denominaci\u00f3n de Origen Protegida Sidra de Asturias. Un a\u00f1o m\u00e1s, la entidad apost\u00f3 por la misma imagen y eslogan, cuyo objetivo es animar, tanto a asturianos como turistas,&#8230;<\/p>","protected":false},"author":1,"featured_media":5429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-5428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidades"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/posts\/5428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/comments?post=5428"}],"version-history":[{"count":0,"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/posts\/5428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/media\/5429"}],"wp:attachment":[{"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/media?parent=5428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/categories?post=5428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verasturies.com\/ast_ast\/wp-json\/wp\/v2\/tags?post=5428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}